Today, for a slight change of pace, let's address a common question about querying:
How do you address an agent in your query letter?
Here are a couples guidelines to keep in mind:
1. Remember, a query is a business proposal, not an email to a buddy. You don't have to be overly formal, but you definitely don't want to be super casual either.
2. Always, ALWAYS address the agent by name. The only exception to this is when you're querying an agency as a whole, and not a specific agent. Very few places ask you to do this nowadays, though.
3. For the love of all you personally hold dear, triple check the spelling of the agent's name. And check to make sure that your query is addressed to the right person--not, for example, the last agent you queried. Cutting and pasting can be dangerous!
Now, the harder question, because this is more a matter of personal taste:
What name should you use when addressing an agent?
First off, "Dear Agent" is the wrong answer, unless it's a general agency query as specified above. When you query an agent with "Dear Agent," it can give the impression you have no idea who this agent is and what they represent. It looks like you're mass-querying blindly. Using an agent's name shows you've put in a minimum of effort, and that's appreciated.
Second, whether you should address an agent by their first name or their last name is often a matter of personal taste, but most agents agree that they don't like being addressed by first and last name. For example, "Dear Jane Doe" is NOT a good choice. It's overly formal, and it's just not how we address letters in English.
So how do you choose whether to use first or last name? There seems to be a shift in recent years toward agents asking to be addressed by their first name. This is to querying author's benefits, because then you don't have to worry about choosing the wrong title (meaning Mr, Ms, Mrs, or Mx). How a person likes to be identified may not be easy to find online. And misgendering an agent or mistaking their marital status isn't the best way to get off on the right foot with a potential agent. So first names are often the safest bet.
Now, if your research shows that you're addressing an older agent who's been around for a long time, and they seem fond of formality online, then you could consider addressing them by Mr./Mrs. AgentLastNameHere instead.
But here's the secret: If an agent is going to turn down your query simply because you addressed them as "Dear John," instead of "Dear Mr. Doe," then maybe that agent isn't the best for you.
Because an author-agent relationship is a partnership. You don't have to be best friends, but you do need to treat each other with respect and feel like you're on equal footing. Someone who's so far above you that they reject your query for a small error--and something like their preferred form of address, which you couldn't have known about--is not likely to make a good partner.
So shake off the querying anxiety, double check how you've addressed your queries, and send them off into the great unknown! Good luck, my writer friends.
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